100% PURE is a California-based beauty brand founded in 2005, dedicated to creating natural, cruelty-free, and environmentally conscious cosmetics and skincare products. The company emphasizes purity and transparency, formulating its offerings without synthetic chemicals, artificial fragrances, or harsh toxins. Instead, it utilizes plant-based ingredients, fruit pigments, and innovative botanical blends to deliver effective and safe beauty solutions.
The product range includes skincare, makeup, haircare, and body care items, all designed to nourish and enhance natural beauty. Popular products include the Fruit Pigmented® Ultra Lengthening Mascara, Coffee Bean Caffeine Eye Cream, and Vitamin C Serum. 100% PURE® is committed to sustainability, using eco-friendly packaging and supporting charitable initiatives that align with its mission to promote health and wellness for people and the planet.
With a focus on ethical sourcing and a passion for clean beauty, 100% PURE® continues to innovate in the natural cosmetics industry, offering products that are both effective and environmentally responsible.