100% PURE® is a pioneering beauty brand dedicated to creating clean, cruelty-free, and environmentally sustainable skincare and cosmetics. Founded in 2004 by Susie Wang, James Wang, and Ric Kostick, the company is headquartered in San Jose, California, operating from an 8-acre, 100% solar-powered facility .​

Mission & Philosophy
The brand's mission is to deliver the purest, healthiest products while promoting compassion, environmental sustainability, and a positive global impact. 100% PURE® emphasizes a holistic approach to beauty, focusing on ethical practices and community enrichment .​

Product Innovation
Fruit Pigmented® Makeup: Utilizing pigments from fruits, vegetables, tea, and cocoa, their cosmetics are free from synthetic dyes and heavy metals .​
Natural Ingredients: All products are formulated without artificial fragrances, synthetic preservatives, or fillers. Instead of water, they use beneficial bases like organic aloe juice and fermented rice water .​
Advanced Formulations: Innovations include the nano spinning method for deeper skin penetration and encapsulating active ingredients with hyaluronic acid for enhanced absorption .​

Sustainability & Ethics
100% PURE® is committed to minimizing its environmental footprint through:​
Eco-Friendly Packaging: Utilizing recycled and recyclable materials, biodegradable packing from corn starch, and non-toxic soy-based inks .​
In-Store Recycling Program: Customers can return empty bottles to store locations and receive a free travel-size product as a reward .​
Cruelty-Free Commitment: All products are certified cruelty-free, with a strong stance against animal testing .​

Core Values
The company's core values include:​
Excellence: Striving for superior product quality and customer satisfaction.​
Urgency: Acting swiftly to innovate and meet customer needs.​
Ownership: Taking personal responsibility for delivering exceptional experiences.​
Communication: Ensuring transparent and effective interactions.​
Adaptability: Embracing change to stay ahead in the beauty industry.​
Customer Happiness: Placing customer satisfaction at the heart of all endeavors .​